Blush Beauty (BL) is committed to protecting the privacy of the users ("you"
/ "your" / "yourself") of its website / software
applications offered by Blush Beauty (collectively, "Applications")
and has provided this privacy policy ("Policy") to familiarize
you with the manner in which Blush Beauty uses and discloses your information
collected through the Applications. This Policy forms part and parcel of the
End User License Agreement ("EULA"). Capitalized terms which have
been used here but are undefined shall have the same meaning as attributed to
them in the EULA.
The terms of the Policy provided herein govern your use of any
and all of the Applications and the information accessible on or from these
Applications. The Policy also lays down how Blush Beauty may collect, use and
share any information you provide.
Blush Beauty reserves the right, at its discretion, to change,
modify, add or remove portions of this Policy at any time. Blush Beauty
recommends that you review this Policy periodically to ensure that you are
aware of the current privacy practices.
This Policy shall be construed as provided in compliance with
Information Technology Act, 2000 as amended and read with the Information
Technology (Reasonable Security Practices and Procedures and Sensitive Personal
Data or Information) Rules, 2011.
1. Collection
of Information
- Blush
Beauty may collect the following two types of information:
- Personal
Information which
shall mean information which could reasonably be used to identify you
personally, such as your name, email address, registration account
details, physical address or other relevant personal details; and
demographic information, such as gender, pin code or similar information.
For the purpose of this policy, sensitive personal data or information
has been considered as a part of Personal Information, which may include
information such as password, financial information (details of bank
account, credit card, debit card, or other payment instrument details).
- Non-Personal
Information which
shall mean information that does not identify you or any other
individual, and includes session, web beacons and usage data, log data
and aggregate information. We use this information to inter-alia deliver
our web pages to you upon request, to tailor our Application to the
interests of our users, to measure traffic within our Application, to
improve the Application quality, functionality and interactivity and let
advertisers know the geographic locations from where our visitors come.
- Blush
Beauty may install cookies or other similar data collection software in
your computer system/device for such purpose and you hereby consent to
the same. We may use "cookies", beacons or similar electronic
tools to collect information to assign each visitor a unique, random
number as a User Identification (User ID) to understand the user's
individual interests using the identified computer. Unless you
voluntarily identify yourself (through registration, for example), we
will have no way of knowing who you are, even if we assign a cookie to
your computer. The only personal information a cookie can contain is
information you supply. A cookie cannot read data off your hard drive.
Our advertisers may also assign their own cookies to your browser (if you
click on their ads), a process that we do not control.
You represent that
the information or data you provide from time to time is and shall be correct,
current and updated and you have all the rights, permissions and consents to
provide such information or data. You providing the information or data and Blush
Beauty consequent storage, collection, usage, transfer, access or processing of
the same shall not be in violation of any third party agreement, laws,
judgments, orders or decrees.
- Use of
Information
- You
may need to provide Blush Beauty with your Personal Information while
registering yourself on any of the Applications. The information so
provided by you to Blush Beauty or otherwise captured by Blush Beauty may
be used for a number of purposes connected with Blush Beauty business
operations which may include the following:
- processing
orders or applications
- provisioning
of services, testing or improvement of services, recommending various
products or services including those of third parties;
- dealing
with requests, enquiries and complaints, customer services and related
activities;
- marketing
products and services of Blush Beauty and its analysis;
- responding
to your queries and fulfilling your requests for information regarding
the Applications;
- notifying
you of any new offers or services of Blush Beauty and sending you
important information regarding the Applications, changes to any of
Blush Beauty policies and/or other administrative information;
- keeping
you informed about the latest content available on the Applications and
special offers with respect to the same;
- sending
you surveys and marketing communications that Blush Beauty believes may
be of interest to you;
- conducting
internal reviews and data analysis for the Applications;
- personalizing
your experience while using the Applications by presenting advertising,
products and offers tailored to you;
- if
you wish to subscribe to any content package or service offered by Blush
Beauty through the Applications, for completing your purchase. (For
example, to have your payments processed, communicate with you regarding
your purchase and provide you with related customer service);
- improving
the services, content and advertising on the Applications;
- protecting
the integrity of the Applications;
- responding
to judicial process and provide information to law enforcement agencies
or in connection with an investigation on matters related to public
safety, as permitted by law.
Your Personal
Information will be kept confidential to the maximum possible extent and will
be used to support your relationship with Blush Beauty, to notify you of any
updated information and new activities and other related functions offered by
Blush Beauty. Any personally identifiable information provided by you will not
be considered as sensitive if it is freely available and / or accessible in the
public domain. Further, any comments, messages, blogs, scribbles etc.
posted/uploaded/conveyed/communicated by users on the public sections of the
Application becomes published content and is not considered personally
identifiable information subject to this Policy.
Blush Beauty may use Personal Information to verify whether you are entitled to
access and use the Applications and the products and services made available
through the Applications. This Personal Information may also be used to enable Blush
Beauty to enhance your experience of the Applications.
Further, with respect to Non-Personal Information automatically collected and
stored in files, Blush Beauty uses this information to understand and analyze
trends, to administer the Applications, to learn about user behavior on the
Applications, and to gather demographic information about the user base as a
whole. Blush Beauty may use this information in its marketing and advertising
services. Blush Beauty may also use such information to measure traffic
patterns on the Applications. As Non-Personal Information does not personally
identify you, Blush Beauty may use and disclose Non-Personal Information for
any purpose.
- Disclosure
Blush Beauty does not
sell or rent Personal Information. Personal Information may be disclosed under
the following circumstances:
- Blush
Beauty may disclose your Personal Information to its affiliates, group
companies, consultants, vendors and contractors who provide various
services including, contact information verification, payment
processing, customer service, website hosting, data analysis,
infrastructure provision, IT services, and other similar services, under
confidentiality restrictions, in order to enable such vendor and service
providers to provide the services subscribed to by you;
- Blush
Beauty may provide your information or data to its partners, associates,
advertisers, service providers or other third parties to provide,
advertise or market their legitimate products and/or services which may
be of your interest; and
- As
necessary or appropriate: (a) in any manner permitted under applicable
law, including laws outside your country of residence; (b) to comply
with legal process whether local or foreign; (c) to respond to requests
from public and government authorities, including public and government
authorities outside your country of residence; (d) to enforce Blush
Beauty terms and conditions; (e) to protect Blush Beauty rights,
privacy, safety or property, and/or that of Blush Beauty affiliates, you
or others; and (f) to allow Blush Beauty to pursue available remedies or
limit the damages that Blush Beauty may sustain.
- We
may disclose to third party services certain personally identifiable
information listed below:
- information
you provide us such as name, email, mobile phone number.
- information
we collect as you access and use our service, including device
information, location and network carrier.
- This
information is shared with third party service providers so that we can:
- personalize
the app for you.r
- perform
behavioral analytics
Your consent being part of the terms and conditions through
which Blush Beauty provide you with a service. Your consent to collecting
Personal and Non-Personal Information may be implicit or implied or through
course of conduct.
Application may present display advertising and may collect data about traffic
via Open X and/or Google Analytics, Demographics and Interest Reporting.
- Information
Security and Storage
- Blush
Beauty uses reasonable security measures, at the minimum those mandated
under the Information Technology Act, 2000 as amended and read with
Information Technology (Reasonable Security Practices and Procedures and
Sensitive Personal Data or Information) Rules, 2011, to safeguard and
protect your data and information. Blush Beauty implements such measures,
as stated above, to protect against unauthorized access to, and unlawful
interception of, Personal Information. You accept the inherent security
implications of providing information over Internet/ cellular/data
networks and will not hold Blush Beauty responsible for any breach of
security or the disclosure of Personal Information unless Blush Beauty
has been grossly and willfully negligent.
- Your
information or data will primarily be stored in electronic form. However,
certain data can also be stored in physical form. Blush Beauty may store,
collect, process and use your data in countries other than the Republic
of India but under full compliance with applicable laws. Blush Beauty may
enter into agreement with third parties (in or outside of India) to store
your information or data. These third parties may have their own security
standards to safeguard your information or data and Blush Beauty will on
commercial reasonable basis require such third parties to adopt
reasonable security standards to safeguard your information / data.
- Notwithstanding
anything contained in this Policy or elsewhere, Blush Beauty shall not be
held responsible for any loss, damage or misuse of your Personal
Information, if such loss, damage or misuse is attributable to a Force
Majeure Event. A "Force Majeure Event" shall mean any event
that is beyond the reasonable control of Blush Beauty and shall include,
without limitation, sabotage, fire, flood, explosion, acts of God, civil
commotion, strikes or industrial action of any kind, riots, insurrection,
war, acts of government, computer hacking, unauthorized access to
computer data and storage device, computer crashes, breach of security
and encryption, etc.
Third Party
Websites, Applications and Services
The Application may include links to other
websites/applications. Such websites/application are governed by their
respective privacy policies, which are beyond our control. Once you leave our
servers (you can tell where you are by checking the URL in the location bar on
your browser), use of any information you provide is governed by the privacy policy
of the operator of the website/application you are visiting. That policy may
differ from ours. If you can't find the privacy policy of any of these
websites/application via a link from the website's homepage, you should contact
the website/application directly for more information.
Email
Policies
Platform may use your personal information or sensitive personal
data or information for the purposes mentioned in this privacy policy. You have
full control regarding which emails you want to receive. If you decide at any
time that you no longer wish to receive such communications from the platform
entities, please follow the unsubscribe instruction provided in any of the
communications. Please note that once we receive your request, it may take an
additional period of time for your opt-out to become effective.
DATA SECURITY
We understand the importance of data security and we want your
user experience with us to be as safe as possible. We have implemented
reasonable safeguards and precautions to protect Your Personal Information or
Sensitive Personal Data or Information, including technical and organizational
measures against unauthorized access, improper use, alteration, unlawful or
accidental destruction, and accidental loss, both in an online and offline context.
We have adopted reasonable and best security practices and
procedure and We maintain technical and organizational security measures and
procedures to protect the security of your Personal Information or Sensitive
Personal Data or Information, which are consistent with measures used by other
similar websites.
Please understand that, while we strive to protect Your Personal
Information or Sensitive Personal Data or Information against potential risks
and exposures, there is no absolute security in the online sphere. Hence, we
ask you to support our IT security efforts by not disclosing any of Your
Personal Information or Sensitive Personal Data or Information data on our
website that is particularly sensitive or not required in the specific context.
Furthermore, you can help us protecting your personal data by signing off when
you finish using login-protected areas of the website.
Access,
Correction and Deletion
Blush Beauty provides you with all information that Blush Beauty
maintains about you such as the transaction and contact information upon proper
verification. This may be provided to you on request, in case you experience
any doubts. You may request access and/or correct the information Blush Beauty
has collected from you by contacting Blush Beauty at blushbeauty.in. If you wish to have the information or data that you have
provided to Blush Beauty deleted, you can always do so by sending a request to
us on the e-mail id. You may note that correction or deletion of certain
information or data may lead to cancellation of your registration with the
Application(s) or your access to certain features of the Application(s). You
also agree and acknowledge that certain data or information cannot be corrected
or deleted or prohibited to be deleted as required under any applicable law,
law enforcement requests or under any judicial proceedings.
If you have questions or concerns about this Policy, please contact Blush
Beauty at blushbeauty.in